News from our Blog
Field updates, research reports, industry news, ESOMAR events, and team milestones from Infinite Insight and our partner companies across Africa.
Conducting Social Research in Rwanda
Rwanda is a beautiful country, known for its rolling hills. Our field team shares lessons from executing social research in this East African market.
Update from ESOMAR 2026 Conference in Nairobi
Africa 2026 was a powerful moment for our industry. Infinite Insight was proud to be at the centre of this landmark event — the first time the ESOMAR global conference came to East Africa.
Yemi Oniyitan Named a NiMRA Fellow
An amazing accomplishment from one of our original team members — Yemi Oniyitan, MD of Consumer Ideas Nigeria, has been named a NiMRA Fellow.
Upcoming MSRA Ethics Webinar
A reminder for all Infinite Insight staff and field interviewers who are registered MSRA members about the upcoming ethics webinar.
Performing Quantitative Field Work in Uganda
Greetings from Uganda — the “Pearl of Africa”. Our field team shares lessons from executing large-scale quantitative surveys in this East African market.
Data Analysis & Analytics Training via WhatsApp
Innovative low-bandwidth upskilling posted to our private group chat by Naftali, our Quant Research Director.
Getting Ready for a New Research Project
A look at how our team prepares for a major new research project — questionnaire design, briefing sessions, fieldwork logistics and quality control planning.
Research Reports
Infinite Insight Reports — All Links
A comprehensive index with links to all our research reports in PDF format, covering 2022 and 2023 syndicated studies and sector research.
2023 Economic Comfort Segments — CATI Omnibus Kenya
We measured levels of economic comfort among Kenyan households — tracking income, expenses, and loan dependency.
The Popularity of ChatGPT & X in Kenya
Our omnibus tracked awareness and usage of both X (formerly Twitter) and ChatGPT among Kenyan consumers.
Vaccine Hesitancy in Kenya — Report
Omnibus vs. Online Panels pilot — exploring vaccine hesitancy attitudes among Kenyan consumers.