Qualitative Research
Our team of experienced researchers and moderators is well versed in carrying out qualitative research projects — Face to Face (F2F) or remotely.
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Our Qualitative Methods
Our team of experienced researchers and moderators is well versed in carrying out qualitative research projects.
- Focus Groups
- Mini Groups
- Brainstorming Sessions
- IDIs (In-Depth Interviews)
- Paired IDIs
- Ethnographic Observations
- Autoethnography
- Cognitive Interviews
Remote Research Platforms
Our qualitative research is carried out Face to Face (F2F) or remotely. Platforms such as Zoom, WhatsApp, Online Bulletin boards, and Google Classroom provide efficient platforms to conduct the range of qualitative methodologies. We also use proprietary platforms provided by clients.
Pilot III — Remote Qualitative Research: Women in Business, Kenya
Please see our Pilot III Remote Qualitative Research video on YouTube, or read the full PDF pilot report.
Ready to commission qualitative research?
Contact our team to discuss methodology, markets, and timelines.
Request a Proposal →